How IndieGames Studio cut revenue ops by 8h/week and lifted yield 22%

IndieGames Studio is a 12-person mobile-game studio based in Pune. They ship hyper-casual + mid-core titles with combined ~200M monthly active users. Before Adbris, they ran a custom 5-SSP mediation stack and a weekly internal spreadsheet for revenue tracking.

The problem

The studio had three pain points that compounded as they scaled past 50M MAU:

• Their revenue team spent 8 hours per week reconciling 5 SSP spreadsheets into one master CSV before they could see consolidated numbers
• Each SSP's payout cycle was different — 21st, 30th, 45th — so cash flow was unpredictable
• Their mediation logic was static — built 2 years prior, never re-tuned. They suspected they were leaving 15-20% on the table

The 90-day onboarding

We onboarded their two largest titles first — a puzzle game (40M MAU, casual demographic) and an idle game (30M MAU, hardcore audience). The routing was different: puzzle went to a partner with strong APAC gaming demand, idle went to a partner with stronger LATAM + US-tier-1 coverage.

For the first 30 days we ran 50/50 — half the traffic through Adbris, half through their existing stack. That removed risk and let us prove the lift with their own data, not our claims.

The result

"We moved from three SSPs and a weekly spreadsheet to a single Adbris dashboard. Our team got 8 hours a week back, and yield went up ~22% because they're routing each source to the best-paying partner automatically." — Anika Sharma, Head of Revenue

What we learned

Two things worth calling out:

• The biggest single lever was reactivating rewarded video on a placement they'd disabled (it was "too annoying" per an old retention review). With proper frequency caps and natural break-points, retention was flat and rewarded added ~12% to total revenue alone
• Different titles in the same studio benefited from different partner routings. Sticking everything on one network would have left the idle game underperforming by 18%

Current state

All 7 of IndieGames Studio's shipped titles are now on Adbris. They're on the Net-30 cycle, paid via wire to their corporate account on the 1st of every month. Their internal "ad revenue spreadsheet" was archived; they use the Adbris analytics page + a Slack webhook that posts daily revenue summaries to their #revenue channel.