Ad formats

Every format, every surface,
one integration.

Eight IAB-standard ad formats across four surfaces. Adbris picks the highest-paying format per impression — you don't have to.

Apply to publish

$0.50 – $3 CPM

Display

The IAB standards

Standard banner units in every IAB size. Responsive containers, lazy-loading by default, header-bidding-enabled out of the box.

300×250 · 728×90 · 320×50 · 336×280 · 970×250 · 160×600

WebApp

$5 – $15 CPM

Video — Outstream

Auto-playing in-content video

Outstream video plays automatically inside article body. Muted by default, IAB Better Ads compliant, viewability-optimised.

Web

$8 – $25 CPM

Video — Instream

Pre / mid / post-roll

VAST 4.x tags for your video player. Pre-roll, mid-roll, post-roll. Works with VideoJS, JWPlayer, Shaka, Bitmovin.

WebAppCTV

$2 – $8 CPM

Native

Editorially-blended units

Native ads styled to match your content. Headline + image + body fields, controlled by you. Higher CTR than display, premium CPMs.

WebApp

$10 – $25 CPM

Interstitial

Full-screen between actions

Full-screen ads triggered between user actions. Capped at sensible frequency. Highest-CPM mobile format outside of rewarded.

AppGames

$15 – $40 CPM

Rewarded

Highest-paying mobile format

User opts in to watch a 30-second video in exchange for in-app currency, extra lives, or removed friction. Industry-best CPMs.

AppGames

$20 – $45 CPM

CTV / OTT

Connected TV inventory

Premium video inventory for streaming apps on Roku, Fire TV, Android TV, Apple TV. SSAI-stitched, ad-pod aware.

CTV

$10 – $20 CPM

Audio

Podcasts + music streaming

Pre-roll and mid-roll audio for podcasts + music apps. VAST audio tags with dynamic ad insertion. Beta — limited availability.

App

Format × surface

Which format runs where.

Quick reference. Adbris auto-selects formats per surface so you don't have to wire up each one yourself.

Format	Web	App	Games	CTV
Display
Video — Outstream
Video — Instream
Native
Interstitial
Rewarded
CTV / OTT
Audio

Formats FAQ

Format questions we get most

Want every format on day one?

Apply now. Most publishers go from approved to running display + video + native within a week.

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Every format, every surface,one integration.