Reclaim the 8-15%
you're losing to ad blockers.
Around one in seven web users runs an ad blocker. Adbris ships Acceptable-Ads compliant inventory to them — same revenue model, zero user friction.
Compliant recovery, no dark patterns.
Detect, don't fight
Detect ad-blocker presence on page load. We don't pop up 'turn off your ad blocker' messages — those tank UX.
Acceptable Ads compliant
Serve only IAB Better Ads / Acceptable Ads compliant formats. These bypass most blockers by being explicitly whitelisted.
Recovered revenue tracked
Recovered impressions appear in your dashboard tagged separately — you can see exactly how much yield was reclaimed.
Same CPM model
Recovered impressions run through the same auction stack. Sometimes higher CPM than baseline (rare audience).
Ad-block share, by surface.
37%
Desktop tech sites
Highest blocker rate
22%
Desktop average
All verticals
11%
Mobile web
Lower but rising
8-15%
Yield reclaimed
Typical Adbris pub
How recovery works on a page.
The technical sequence — entirely transparent to your users.
- 1
Detection on page load
A small bait-fetch tests whether ads are being blocked. Standard technique used since 2018 — runs in <5ms, no network calls.
- 2
Compliant inventory served
If a blocker is detected, the ad slot serves a static, IAB Better Ads compliant unit — non-animated, properly sized, viewability-friendly. Most blockers whitelist this format.
- 3
No user-facing changes
Reader sees an ad they didn't expect because their blocker was off duty for that format. No 'please disable your ad blocker' wall. No nag.
- 4
Reporting tagged
The recovered impression is tracked separately so you can see the lift. Same payout flow, same Net-30.
Common ad-block recovery questions.
Recover the impressions you've already earned.
If 15% of your audience is invisible to ad serving, that's 15% of your monetisation missing.